Visibility-led experiences

Web experiences that make your work easy to find and impossible to forget.

I team up with founders to surface customer pain points, design helpful journeys, and launch websites that spotlight the outcomes you deliver.

Portrait of Hasbiyallahu Jafaru

Meet Hasbiyallahu

A partner who treats visibility as a service

I translate complicated offers into simple, human stories that meet people where they are. Most days that means guiding founders through visibility roadmaps and, inside Nigeria’s leading commercial bank, rethinking how retail banking products show up online so customers feel supported at every click.

Professional experience

Digital Marketing Specialist · Leading Commercial Bank, Nigeria

Since 2022, I’ve partnered with retail banking teams to bring a more human feel to their digital touchpoints.

  • Leading digital transformation initiatives for retail banking products.
  • Developing automated customer journeys that keep engagement and retention warm.
  • Managing end-to-end campaigns that lifted conversions by 40%.

2022 — Present

Marketing & Operations Coordinator · Fusasu Nigeria Ltd

Earlier, I wore both marketing and ops hats to keep a growing logistics team aligned and visible.

  • Built a logistics tracking system that cut delivery delays by 60%.
  • Rolled out digital inventory tools for real-time stock visibility.
  • Pulled marketing initiatives together that sparked 45% revenue growth.

2020 — 2022

How we help

A people-first approach from first hello to project launch

Every engagement begins with listening. We host a clarity call to understand your vision, the design directions you feel drawn to, and the milestones that matter most. From there, we co-create a delivery plan that keeps you looped in at every step.

01 · Meet

Kickoff & design taste mapping

We start with a collaborative workshop where you walk us through brand references, customer pains, and success goals.

02 · Listen

Vision shaping & storytelling alignment

We synthesize what we heard into a strategy board covering desired outcomes, visual direction, and the journey each audience will take.

03 · Design

Experience design & iterative reviews

We craft wireframes, interfaces, and microcopy, sharing interactive previews so you can react, refine, and stay confident in the direction.

04 · Deliver

Launch, handoff, and follow-through

We build, test, and launch the experience, then equip your team with documentation, analytics checkpoints, and post-launch support options.

Spotlight Projects

Recent visibility wins in action

A quick look at how tailored storytelling and thoughtful UX helped founders attract the right attention. Dive into the full case stories on the projects page.

Dlinks Solar website preview

Static Website · Renewable Energy

Dlinks Solar

Reframed complex installation services into everyday savings language, pairing proof points with clear calls to book a consultation.

  • Interactive service menu surfacing financing FAQs.
  • Conversion prompts aligned with social proof and trust markers.
Three Pulse website preview

Static Website · Creative Studio

Three Pulse

Crafted a scrolling narrative that balances personality with measurable wins so referrals instantly understand the studio’s value.

  • Persona-ready service ladders with scannable takeaways.
  • Motion accents guiding visitors toward collaboration CTAs.

Services I Offer

Tailored engagements that turn clarity into measurable visibility

Choose the collaboration style that best fits your team. Every service starts with deep listening, a plan to remove friction, and artifacts you can ship with confidence.

Visibility Sprint

Launch-ready websites in 14 days

A focused, two-week engagement to design, build, and optimise a conversion-ready site that tells your story with clarity.

  • Story architecture, messaging hierarchy, and SEO-ready content map.
  • Responsive layouts, performance tuning, and handoff documentation.
Start a sprint

Prototype Lab

Investor & stakeholder demo builds

Translate complex products into interactive journeys that help investors, partners, and customers see your momentum instantly.

  • Clickable narrative flows and motion cues that spotlight traction.
  • Pitch-ready decks, tailored messaging, and follow-up assets for your team.
View case stories

Toolkit

Tools chosen to keep your story fast, clear, and discoverable

HTML5 Tailwind CSS Vanilla JS GSAP Three.js React Next.js Figma Spline Framer Notion

What we tackle together

Clarity-first storytelling.
Journeys shaped around real pain points.
Launch plans that keep momentum.

Launch window

2 Weeks

Visibility drivers

SEO journeys · Story workshops

“Hasbiyallahu listens like a teammate, then builds the paths our customers were already searching for. Our story finally feels shareable.”

— Product Partner

Ready to become the obvious choice online?

Let’s turn the questions your customers are searching into a clear, generous story that points straight to you.